Michael Jordan is the biggest name in basketball. But he is not satisfied with his achievements and looking to make his success in the Solana-powered NFT world.
After launching the Solana-based HEIR platform, Michael and his son Jeffery Jordan are about to venture into a partnership with Lonzo Ball from the Chicago Bulls.
If you don’t already know, Michael Jordan’s HEIR platform has been making waves since its launch in 2021. The platform promises to reward fans and celebrities through the power of NFTs.
The latest NFT collection comes with 4,200 Non-Fungible Tokens that are developed by a Chicago streetwear designer named Don C.
DON C. is not a new name in this domain. He has already worked alongside some of the biggest personalities including the rapper Kanye West.
In a statement, Lonzo Ball shared his excitement about partnering with HEIR. He mentioned that HEIR caters to 1st person story narration, and helps athletes monetize their brand via the power of blockchain.
For Ball fans, the NFTs provides a tremendous opportunity to gain access to the special insider content via exclusive access.
For the uninitiated, HEIR is the perfect platform to enjoy the real-life, virtual products and experiences shared by their favorite athletes.