Microsoft aims to use ChatGPT with Bing to compete Google

According to data from NetMarketShare, in December 2021, Bing had a global market share of around 6.6% in the search engine market.

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Google is currently the dominant player in the search engine market, with a market share of around 87%.

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Microsoft and Yahoo have attempted to challenge Google’s dominant position but have yet to succeed.

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Recently, ChatGPT, an AI chatbot capable of generating sophisticated responses to complex questions, has garnered attention.

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The Information reported on the potential for ChatGPT to enhance the user experience of a Bing search engine.

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According to the chatbot, integrating ChatGPT into Bing’s algorithm could improve the search engine’s ability to comprehend the context and purpose of a user’s query, leading to more relevant and accurate search results.

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Microsoft is said to be developing a version of Bing, its search engine, using ChatGPT to challenge Google

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A conversational artificial intelligence software from OpenAI, to challenge Google’s dominant position in the market.

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If the integration of ChatGPT into Bing proves successful, Microsoft’s $1 billion investment in OpenAI from 2019 could pay off.

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