Adobe Analytics Business Practitioner Expert Certification helps you be recognized and demonstrates your expertise with Adobe Analytics and differentiates yourself from the crowd. Every 2-3 years, Adobe introduces a new set of exams for Analytics Business Practitioner Expert Certification.
Follow the link: https://learning.adobe.com/api.certify.json to register for the exam. Use your Adobe ID to sign in to the portal. If you don’t have an Adobe ID, create a new account with any of your existing email addresses, and it will become an Adobe ID.
The tasks measured on the exam are grouped into the following domains:
Within each domain, there are specific tasks that you should be able to perform as an Adobe Analytics
Business Practitioner:
You should be able to identify the most appropriate reporting strategy to perform an analysis,
analyze data to answer business questions and recommend new optimization hypotheses, and
identify conversion funnels and appropriate variable types for reporting. You should also be able
to interpret solution design references to determine what data is available in reports, analyze
report data to summarize and draw conclusions, identify outliers and anomalies in reports, and
given a situation, determine reporting workaround solutions.
You should be able to apply procedural concepts to configure reports using the most
appropriate tool(s), to schedule the regular delivery of reporting in the appropriate reporting
tool, and to share reports and dashboards for different users and/or groups. You should be able
to apply procedural concepts to set alerts/targets as needed and to generate calculated and/or
segmented metrics.
You should be able to determine how to develop and configure segments, and apply procedural
concepts to share segments with others in the organization. You should also be able to compare
segments and determine how to validate segments and apply procedural concepts to
apply segments to reports and dashboards.
You should be able to analyze reports and identify quality issues. You should also be able to apply
procedural concepts to configure marketing channel reports, to configure SAINT classifications to
configure classification rules, develop marketing URLs, and configure a virtual report suite
based on an existing segment.
The questions on the exam are distributed as follows for each domain. (Note: each question carries the
same weight, and there is no partial credit for any question)
Domain | Percent of Exam |
Conducting a business analysis | 33.4% |
Reporting and Dashboarding | 23.3% |
Segmenting | 20% |
Administering and troubleshooting | 23.3% |
To pass the exam, you must possess the minimum knowledge, skills, and abilities required of an Adobe Analytics Business Practitioner outlined below.
A minimally qualified Adobe Analytics Business Practitioner typically has the following work experience:
Nothing can guarantee that you will pass your test, however; the more practical work experience you have and the more training you complete, the better your chances are to pass the test. Use the self-assessment preparation worksheet (below) to evaluate your level of readiness.
Since Adobe exams measure knowledge and skills for a specific job role, one of the best ways to prepare for the exam is to ensure you have the minimum work experience, as described in this guide.
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