What is Adobe Analytics Business Practitioner Expert Certification

Adobe Analytics Business Practitioner Expert Certification helps you be recognized and demonstrates your expertise with Adobe Analytics and differentiates yourself from the crowd. Every 2-3 years, Adobe introduces a new set of exams for Analytics Business Practitioner Expert Certification.

Exams code for 2021:

  • AD0-E202 Adobe Analytics Business Practitioner Expert (English) | (Japanese)

How to register for Analytics Business Practitioner Expert Certification?

Follow the link: https://learning.adobe.com/api.certify.json to register for the exam. Use your Adobe ID to sign in to the portal. If you don’t have an Adobe ID, create a new account with any of your existing email addresses, and it will become an Adobe ID.

How is the Analytics Business Practitioner Exam Structured?

  • Number of questions: 60
  • Time limit: 105 minutes
  • Passing score: 72%

What topics are covered on the Adobe Analytics Business Practitioner exam?

The tasks measured on the exam are grouped into the following domains:

  • Conducting a business analysis
  • Reporting and dashboarding
  • Segmenting
  • Administering and troubleshooting

Within each domain, there are specific tasks that you should be able to perform as an Adobe Analytics
Business Practitioner:

  • Conducting a business analysis

You should be able to identify the most appropriate reporting strategy to perform an analysis,
analyze data to answer business questions and recommend new optimization hypotheses, and
identify conversion funnels and appropriate variable types for reporting. You should also be able
to interpret solution design references to determine what data is available in reports, analyze
report data to summarize and draw conclusions, identify outliers and anomalies in reports, and
given a situation, determine reporting workaround solutions.

  • Reporting and dashboarding

You should be able to apply procedural concepts to configure reports using the most
appropriate tool(s), to schedule the regular delivery of reporting in the appropriate reporting
tool, and to share reports and dashboards for different users and/or groups. You should be able
to apply procedural concepts to set alerts/targets as needed and to generate calculated and/or
segmented metrics.

  • Segmenting

You should be able to determine how to develop and configure segments, and apply procedural
concepts to share segments with others in the organization. You should also be able to compare
segments and determine how to validate segments and apply procedural concepts to
apply segments to reports and dashboards.

  • Administering and troubleshooting

You should be able to analyze reports and identify quality issues. You should also be able to apply
procedural concepts to configure marketing channel reports, to configure SAINT classifications to
configure classification rules, develop marketing URLs, and configure a virtual report suite
based on an existing segment.

Distribution of content covered on the exam?

The questions on the exam are distributed as follows for each domain. (Note: each question carries the
same weight, and there is no partial credit for any question)

Domain Percent of Exam
Conducting a business analysis 33.4%
Reporting and Dashboarding 23.3%
Segmenting 20%
Administering and troubleshooting 23.3%

The Minimally Qualified Candidate

To pass the exam, you must possess the minimum knowledge, skills, and abilities required of an Adobe Analytics Business Practitioner outlined below.

Adobe Analytics Business Practitioner, you should be able to perform the following tasks without any assistance:

  • Use Adobe Analytics to validate a business requirement
  • Read a solutions design reference (SDR) and determine variables to meet business
  • Determine the appropriate tool to run reports (e.g., Workspace)
  • Configure advanced analysis reporting (e.g., Workspace)
  • Configure and interpret targets and alerts
  • Interpret data and trends
  • Analyze data and make recommendations to clients to improve outcomes
  • Create, validate and interpret segments
  • Apply segments across reporting tools
  • Analyze data to identify potential data integrity issues (e.g., missing or underrepresented data)
    and develop a hypothesis to share with an Architect or Developer

What is the typical job experience for minimally qualified candidates taking this exam?

A minimally qualified Adobe Analytics Business Practitioner typically has the following work experience:

  • Intermediate level role.
  • Minimum of 2 years experience in digital analytics.
  • Marketing background or comes from a marketing role, but can come from various job roles.
  • Understands digital analytics metrics.
  • Understands the business value of web technologies.
  • Translates business requirements into metrics or KPIs.
  • Interprets reports.
  • Communicates results.
  • Proposes a course of action based on analysis of reports.

How do I know if I am ready to take the exam?

Nothing can guarantee that you will pass your test, however; the more practical work experience you have and the more training you complete, the better your chances are to pass the test. Use the self-assessment preparation worksheet (below) to evaluate your level of readiness.

On-the-Job Experience

Since Adobe exams measure knowledge and skills for a specific job role, one of the best ways to prepare for the exam is to ensure you have the minimum work experience, as described in this guide.

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