[Explanation] “None” in Last Touch Channel report with Adobe Analytics Attribution IQ – Participation

Adobe Attribution Iq

Recently, I came across a situation where the customer asked an interesting question, why “None” is showing up in the Last Touch channel report with Order participation. Refer to image below: While checking the Order participation for a particular Page report shows “Zero” Visits against “None” marketing channel, however, it shows the “None” channel participated … Read more