[Working Example] How to install and use YouTube Video tracking Extension via Launch for Adobe Analytics

Video Tracking for YouTube

Hello guys it has been a few weeks since I have posted to my blog. Recently I came across a few clients who wanted to track the YouTube videos on their website. Interestingly most of them already tried a few methods without any luck. I found a couple of extensions in the Adobe Launch catalog … Read more

[Ad-hoc EOL] Analysis Workspace is the new normal for Adobe Analytics

Adobe Analysis workspace

If you are still using Adobe Ad-hoc Analysis and haven’t switched to the Analysis workspace yet, this might just the right time for the switch. In the latest release of Analytics, Adobe has added a new feature “Freeform Table Builder” for Analysis Workspace.  Adobe has now announced to make Ad-hoc  Analysis End of life (EOL) … Read more

[Explanation] “None” in Last Touch Channel report with Adobe Analytics Attribution IQ – Participation

Adobe Attribution Iq

Recently, I came across a situation where the customer asked an interesting question, why “None” is showing up in the Last Touch channel report with Order participation. Refer to image below: While checking the Order participation for a particular Page report shows “Zero” Visits against “None” marketing channel, however, it shows the “None” channel participated … Read more