Maruti Suzuki, India’s top car manufacturer, is enhancing its customer experience by launching a virtual reality network in Metaverse for its Arena showroom series. This new feature will allow customers to explore Maruti Suzuki cars online or through authorized dealers using VR technology.
Maruti Suzuki, a top car manufacturer in India, will offer immersive experiences in virtual reality showrooms for its cars. The company uses the Metaverse to give customers a unique way to interact with its products.
Arenaverse network will allow the potential customers of Maruti Suzuki to experience its latest car models via VR. It will also allow customers to explore and customize their vehicles in a virtual setting. Customers can experience the various options available for each car and see the changes in a virtual representation of the vehicle.
What is Metaverse?
The term “metaverse” refers to a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet. It is a collective virtual shared space created by the convergence of virtually enhanced physical reality and physically persistent virtual space, including the sum of all virtual worlds, augmented reality, and the internet. The concept of a metaverse has been discussed in science fiction for decades, but it is only recently that technology has advanced to the point where it is becoming possible to create such a space. In the metaverse, users can interact with each other and with virtual objects and environments in real time.
According to a press release, Maruti Suzuki will have sales representatives available to assist customers in exploring and customizing their vehicles in the virtual reality showroom. These representatives will guide the various options available and help customers navigate the system.
Maruti Suzuki desires customers to have a complete virtual experience of its cars and their features through its Arenaverse showrooms. The company has distributed 700 VR headsets to its dealer network in India for customers to immerse themselves in the virtual showrooms fully.
In addition to the VR headsets at its dealerships, Maruti Suzuki will also offer an online version of its Arenaverse showrooms for customers to access via computers and mobile devices. Shashank Srivastava, Senior Executive Officer of Marketing at Maruti Suzuki, emphasized the significance of these new offerings for the company.
Sneak Peek on Maruti Suzuki
Maruti Suzuki India Limited is a subsidiary of Suzuki Motor Corporation, a Japanese automaker. It is the largest automobile manufacturer in India and has a market share of over 50% in the country. The company was founded in 1981 and is headquartered in New Delhi, India. Maruti Suzuki manufactures and sells a wide range of vehicles, including passenger cars, vans, and light commercial vehicles. The company’s popular models include the Alto, Swift, Dzire, Baleno, and Vitara Brezza. In addition to manufacturing and selling vehicles, Maruti Suzuki also provides financing and after-sales services to its customers.