Paris Hilton and Snoop Dogg: Is the Power of Social Media Behind their NFT Success?

When Bitcoin was new, many thought it to be a risky investment; the same is the case with NFTs. In a recent poll that involved 32 VCs (Venture Capitalists) from LA, more than 2/3rds of the participants were undecided if one should invest in NFTs. 

For those who don’t know, NFTs allow creators to sell their creations online in a unique manner. Each NFT has a unique identity, e.g., you can create multiple limited editions of your digital paintings by inserting something special in the signature. Every NFT will also have a specific identity. It will come with one particular hash code, which will perverse its unique identity on the Blockchain (Yes, the same Blockchain on which cryptos like Ethereum and Bitcoin are based).

NFT Popularity Amongst Celebrities with Large Social Media Following

Whether NFTs are a profitable proposition for everyone remains to be seen. But one thing is for sure; they have been highly lucrative for celebrities. Yes, surprise, surprise, rich are getting richer. The same cannot be said about average crypto investors, who might not have funds to buy prestigious NFTs.

In 2021, NFT emerged as a new craze that swept the world. As a result, many celebrities started investing in them. And, these celebrities got great results from their investments – not only because of the power of Blockchain but also because of their popularity amongst fans. 

In 2022, the number of celebrities entering the NFT world will only increase. Many celebrities will use the power of social media to exploit their fanbase to the maximum, and ultimately reaping great rewards. Let’s have a look at 2 of them:

Paris Hilton: Crypto Queen’s Journey from Real-World to a Successful NFT Investor

In the early 2000s, before we entered the crypto world, Paris Hilton transformed her personal brands into multi-billion dollar companies. At that time, cryptocurrencies were in their infancy, and NFTs did not even come into existence.

In 2009, Bitcoin was launched. But at that time, Paris Hilton wasn’t interested in cryptocurrencies. 

But it all changed in 2016. She became friends with the founding members of Ethereum and started investing in the Bitcoin-killer. 

Paris Hilton started creating her NFTs and launching them in 2020. But it was only in April 2021; that she started making news with her NFTs’ sales.

She worked alongside the designer Blake Kathryn and launched 3 items as NFT: ‘Hummingbird in my metaverse’, ‘Iconic Crypto Queen’, and ‘Legend of love.’

11 editions of ‘Hummingbird in my metaverse’ and 11 editions of ‘Legend of love’ collectively sold for $220,000. But that wasn’t anywhere close to the price of her third NFT.

The single-edition ‘Iconic Crypto Queen’ is sold for a whopping $1,111,211 (1.1 million US Dollars). The sale of the elusive NFT clearly shows the power of ‘scarcity’ in the crypto world.

Paris’s latest collection called ‘Planet Paris’ is expected to earn approximately 1.5 million US Dollars. Overall, Paris Hilton owns 150 NFTs.

Paris Hilton has received appreciation for her investments from the mysterious WhaleShark. For those of you who don’t know, ‘WhaleShark’ is an anonymous NFT collector with one of the largest NFT collections in the world.

Paris’s infatuation with cryptocurrency has motivated her to invest in a $300 million organization called Origyn. This Origyn platform allows users to evaluate and authenticate digital art certificates by using their smartphones.

Snoop Dogg: How NFTs are Making the Dogg more Popular than his Music?

Snoop Dogg was bitten by the NFT bug earlier than most celebrities.

On March 30, 2021, it was announced that Snoop would release an NFT collection with the title ‘A Journey with the Dogg’.

As part of the collection, Snoop released NFT-inspired art that included ‘Snoop Doge Coins’.

In September 21, Snoop Dogg revealed that he is CozomoMedici – a collector with over $17 million worth of NFT collection.

Upon Snoop’s revelation that he is the famous collector, the followers of CozomoMedici grew to 50 million followers. At this point, we will like to inform you that Snoop’s original handle on Twitter has less than 20 million followers. 

50 million >>> 20 million, and so is the power of money…ehm…NFT

In October, Snoop bought a Fidenza digital artwork number 938 called God Mode. At $8.5 million, it has been rated as the first most expensive NFT ever in this new digital space. Soon after his purchase, Snoop started selling his own NFTs.

Snoop Dogg started his NFT selling spree by launching his NFTs on the SuperRare marketplace.

In December 2021, a secret Snoop Dogg fan spent over $450,000 to be Snoop’s virtual neighbor in the metaverse. If you think you missed out on that NFT, Snoop has something new for you. 

Just remember how Snoop Dogg looked while singing his first song ‘Who Am I (What’s My Name)’? And, compare that face with his face in one of his latest songs, ‘Make Some Money’. Does the change in the way he looks amazes you? If you want to own an NFT with Snoop’s face to represent his looks and his impact on music, then ‘Decentral Eyes Dog’ is for you.

At present, the highest bid for ‘Decentral Eyes Dog’ is $771,000. This is an incredible investment opportunity for those interested in this piece of art, provided they have the cryptos to spend.


Amongst the many celebrities involved in the NFT world, Paris Hilton and Snoop Dogg have shown the greatest love for crypto assets. The two stars have launched many NFTs and have significant investment plans. Both celebrities share a firm belief in the value of NFTs for the artists and their power to get them their due rewards. 

Also Read:

Jordan, Brady, and Curry: NFTs Journey from Sports to the Crypto World

6 Reasons to Quit Fortnite and Play the Best NFT Games Like Axie Infinity

3 Reasons to Sell Shiba Inu in 2022 While You are Ahead

10 Early Signs of Ethereum Overtaking Bitcoin in 2022

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